The Caddie's Call · RGB Gaming Proposal

01 · Feasibility

Deliverable at OR Tambo, with four conditions

Feasible for all 15 live days, 19 November to 3 December 2026.

The concept suits an airport well. It is a single, decision-based play that takes under three minutes, needs no swing space, and holds up in terminal light and noise on a fine-pitch LED wall. The schedule is the main constraint: three weeks from go-ahead to go-live. These four conditions keep it safe.

Go-ahead by Mon 2 Nov

Secures LED stock in the festive peak and starts fabrication and the game build. Par can absorb a go-ahead up to Fri 6 Nov.

Site and permits in week one

ACSA site allocation, airport permits for crew and staff, and the method statement are the longest-lead items.

Two-day sign-offs

Nedbank and NGC approvals on look and feel, competition T&Cs and POPIA consent wording at each gate.

CG golfer, not a filmed pro

A computer-generated golfer on an NGC-inspired course keeps the build within three weeks and removes image-rights and shoot-day risk.

Key concerns we have planned for

Dwell time and throughput. Travellers are time-poor, so registration happens on their phone while they queue and the play itself runs in about two minutes.
Installation windows. Build, rigging and strike are planned as overnight work with airport escorts and scheduled deliveries.
Sound in the terminal. Directional speakers at controlled levels so the activation never competes with airport announcements.
Data and competition rules. POPIA-compliant consent, South African data hosting, and a promotional competition run under Nedbank's T&Cs in line with the Consumer Protection Act.
Continuous operation. A hot-standby game PC, offline-first software, dual connectivity and on-site spares keep the station trading through faults.

02 · Turnkey scope

One partner, brief to strike

RGB Gaming carries the whole activation as a single point of accountability. Scadco, our technology and data partner, provides the South African-hosted registration and results platform and the leads dashboard. Nedbank provides approvals, the NGC ticket draw and the Private banker follow-up.

Experience & game

Concept adaptation, game design, real-time build, decision profiling and airport hardening.

Content

NGC-inspired course, CG golfer in NGC kit, motion graphics, caddie voice-over and attract loop.

Screen & hardware

Fine-pitch LED wall, game PCs with hot standby, control electronics, tablets, audio and UPS.

Station & set

Custom caddie control station, branded set, turf platform, greenery and the Nedbank Private corner.

Registration & data

QR and tablet sign-up, POPIA consent, draw entry, digital scorecard and secure lead handover.

People

Trained hosts, technician-operators and an activation manager, rostered for every trading hour.

Airport approvals

Permits, inductions, method statement, H&S file, insurance and electrical certification.

Logistics & reporting

Transport, overnight install, testing, maintenance, strike, daily reports and a final campaign report.

03 · The play

Be the caddie. Make the call.

Each traveller reads the conditions, makes one decisive call on club, shot line and risk against a countdown, and watches the golfer play it out. The result is a decision profile, a shareable scorecard, an NGC ticket-draw entry and a route into a Nedbank Private conversation.

RegisterScan the QR in the queue and sign up on their phone with consent, or at a host tablet.

in queue

Read the playThe golfer steps up. Wind, lie, distance and danger are revealed on screen.

15 s

Make the callAgainst a live countdown, choose club, shot line and risk level on the caddie station.

15 s

Watch it play outCinematic ball flight plays the call and reveals the outcome.

20 s

Reveal & shareDecision profile and scorecard sent to their phone. Correct calls unlock rewards and the NGC draw.

20 s

Next playThree short questions link their style to a financial ambition and, where relevant, book a Nedbank Private conversation.

30 s

~2 minat the station per participant

<10 sautomatic reset to attract mode

20plays per station-hour capacity

The Bold PlayerThe Calculated StrategistThe Long-Term PlannerThe Steady HandThe Course Reader

Profile names are working titles for Nedbank approval. Par uses the first three.

Concept reference from the brief. The station layout and LED surround are developed from this direction.

04 · Three tiers

Choose the level, keep the story

Every tier delivers the complete Caddie's Call journey, turnkey and airport-ready. The tiers scale the screen, the station, the depth of content, the trading hours and the reach.

Par

Essential

The full journey on a premium single-station set, focused on peak trading hours.

R1,034,000 excl. VAT

R1,189,100 incl. VAT

Once-offR734,500

Live-periodR299,500

3.0 m × 2.0 m fine-pitch LED wall
Branded control station with touch display and illuminated Make the Call button
One signature hole, 6 condition scenarios, 3 decision profiles
QR and tablet registration with POPIA consent and NGC draw entry
Digital scorecard and decision profile sent to phone
5 m × 4 m set with turf platform, greenery and branded surround
8 trading hours a day with 2 hosts and a technician-operator
Daily lead export and campaign report

Planned participants1,320

Recommended Birdie

The full Caddie story

A physical caddie station, richer content and two shifts covering morning and evening peaks.

R1,821,500 excl. VAT

R2,094,725 incl. VAT

Once-offR1,261,000

Live-periodR560,500

4.5 m × 2.5 m fine-pitch LED wall
Custom caddie station: physical club dial, shot-line joystick, risk lever and status display
Three signature holes, 12 scenarios, 5 decision profiles and a live leaderboard
Professional caddie voice-over and launch-day photography
Personalised shot-replay clip sent by WhatsApp or email
6 m × 5 m Caddie Lounge set with a Nedbank Private conversation corner
Daily leads and insights dashboard
12 trading hours a day, two shifts, full-time activation manager

Planned participants1,980

Eagle

Flagship

Maximum reach and theatre: two stations head-to-head, AI personalisation and play beyond the set.

R2,858,500 excl. VAT

R3,287,275 incl. VAT

Once-offR2,001,500

Live-periodR857,000

6.0 m × 3.0 m LED wall plus a vertical leaderboard tower
Two custom caddie stations with Caddie Duel head-to-head mode
Three holes with cinematic flyovers, 18 scenarios, 5 profiles
AI "You at NGC" portrait and personalised shot-replay clip
Play-at-the-Gate mobile edition for travellers short on time
Content package: five shoot days, daily social edits and a highlight reel
8 m × 6 m set and near-real-time insights dashboard
14 trading hours a day, two shifts with a shift lead

Planned participants4,620 + mobile

Compare	Par	Birdie	Eagle
LED wall	3.0 × 2.0 m	4.5 × 2.5 m	6.0 × 3.0 m + leaderboard tower
Control station	Touch display with illuminated buttons	Custom physical caddie controls	Two custom stations, Caddie Duel
Holes · scenarios · profiles	1 · 6 · 3	3 · 12 · 5	3 + flyovers · 18 · 5
Caddie voice-over	Sound design and music	Professional VO	Professional VO
Registration, consent and draw entry	Included	Included	Included
Digital scorecard and profile to phone	Included	Included	Included
Personalised shot-replay clip	Add-on	Included	Included
Live leaderboard	Not included	On the LED	LED and tower
AI "You at NGC" portrait	Add-on	Add-on	Included
Play-at-the-Gate mobile edition	Add-on	Add-on	Included
Leads and insights dashboard	Add-on	Daily	Near-real-time
Nedbank Private conversation corner	Greenery and décor	Included	Included, larger
Content capture	Add-on	Launch day	5 days + highlight reel
Footprint	5 × 4 m (20 m²)	6 × 5 m (30 m²)	8 × 6 m (48 m²)
Trading hours a day	8	12	14
On-shift team	2 hosts + technician	2 hosts + technician, two shifts	3 hosts + technician, two shifts + lead
Planned participants	1,320	1,980	4,620 + mobile

Planned participants = control stations × trading hours × 20 plays per station-hour × 55% utilisation × 15 days. We will validate this against ACSA passenger data for the allocated site.

05 · Indicative costing

Once-off and live-period costs

Costs follow the categories in the brief. Once-off covers design, build, set-up and strike. Live-period covers everything that runs with the 15 trading days, so each extra day is priced simply.

Par · cost category	Once-off	Live-period	Total
Experience, creative adaptation & game development	R223,000	–	R223,000
Content, animation, golfer & course visuals	R108,500	–	R108,500
Interactive screen, LED, control hardware & technical equipment	R10,000	R101,500	R111,500
Custom control station, scenic, décor & branding	R144,000	–	R144,000
Registration & digital result functionality	R92,500	R12,500	R105,000
Connectivity, power & technical support	R12,500	R25,000	R37,500
Staffing, hosts & technicians	R10,000	R142,000	R152,000
Transport, logistics, installation, testing & strike	R61,500	–	R61,500
Airport permits, approvals & compliance	R31,000	–	R31,000
Maintenance & contingency	R41,500	R18,500	R60,000
Total excl. VAT	R734,500	R299,500	R1,034,000
VAT at 15%			R155,100
Total incl. VAT			R1,189,100

Birdie · cost category	Once-off	Live-period	Total
Experience, creative adaptation & game development	R364,500	–	R364,500
Content, animation, golfer & course visuals	R207,000	–	R207,000
Interactive screen, LED, control hardware & technical equipment	R27,500	R173,000	R200,500
Custom control station, scenic, décor & branding	R245,500	–	R245,500
Registration & digital result functionality	R178,500	R23,000	R201,500
Connectivity, power & technical support	R15,000	R35,000	R50,000
Staffing, hosts & technicians	R18,000	R298,000	R316,000
Transport, logistics, installation, testing & strike	R90,500	–	R90,500
Airport permits, approvals & compliance	R44,500	–	R44,500
Maintenance & contingency	R70,000	R31,500	R101,500
Total excl. VAT	R1,261,000	R560,500	R1,821,500
VAT at 15%			R273,225
Total incl. VAT			R2,094,725

Eagle · cost category	Once-off	Live-period	Total
Experience, creative adaptation & game development	R553,500	–	R553,500
Content, animation, golfer & course visuals	R312,000	–	R312,000
Interactive screen, LED, control hardware & technical equipment	R55,000	R307,000	R362,000
Custom control station, scenic, décor & branding	R406,000	–	R406,000
Registration & digital result functionality	R335,500	R54,000	R389,500
Connectivity, power & technical support	R20,000	R46,500	R66,500
Staffing, hosts & technicians	R26,000	R402,000	R428,000
Transport, logistics, installation, testing & strike	R124,000	–	R124,000
Airport permits, approvals & compliance	R59,000	–	R59,000
Maintenance & contingency	R110,500	R47,500	R158,000
Total excl. VAT	R2,001,500	R857,000	R2,858,500
VAT at 15%			R428,775
Total incl. VAT			R3,287,275

All tiers	Par	Birdie	Eagle
Once-off	R734,500	R1,261,000	R2,001,500
Live-period (15 days)	R299,500	R560,500	R857,000
Total excl. VAT	R1,034,000	R1,821,500	R2,858,500
VAT at 15%	R155,100	R273,225	R428,775
Total incl. VAT	R1,189,100	R2,094,725	R3,287,275
Each additional live day	R20,000	R37,500	R57,000

Airport site and promotional space rental is not included and is billed at cost as confirmed by ACSA, or booked through Nedbank's own airport media arrangement. NGC tickets and reward fulfilment are supplied by Nedbank. A full line-item schedule accompanies this proposal.

06 · Special features

Upgrade any tier with signature moments

Caddie Duel second station

R205,500

Second control station so two travellers call the same shot head-to-head. Doubles station capacity.

Par: Not availableBirdie: Add-onEagle: Included

AI "You at NGC" portrait

R87,500

Participant photographed and placed into an NGC scene; shareable with consent.

Par: Add-onBirdie: Add-onEagle: Included

Personalised shot-replay clip

R46,000

A short replay of the participant's own shot with name and decision profile, sent by WhatsApp or email.

Par: Add-onBirdie: IncludedEagle: Included

Play-at-the-Gate mobile edition

R89,000

Lite version playable on phone via QR in lounges and gate areas; entries feed the same draw.

Par: Add-onBirdie: Add-onEagle: Included

Campaign content package

R43,000

Five shoot days, daily social cut-downs and a final highlight reel.

Par: Add-onBirdie: Add-onEagle: Included

Leads & insights dashboard

R27,500

Daily Power BI view of plays, profiles, opt-ins and conversation requests.

Par: Add-onBirdie: IncludedEagle: Included

Extended trading hours

From R25,500

Two extra trading hours every day for all 15 days, to cover early or late peaks.

Par: Add-onBirdie: Add-onEagle: Add-on

Second airport: Cape Town International

R1,141,500

A duplicate Birdie-spec unit at Cape Town International. The game, content and data platform are reused.

Par: Add-onBirdie: Add-onEagle: Add-on

Second Life at Sun City

R158,000

Compact single-station unit in Nedbank hospitality at Sun City for tournament days, subject to NGC production access.

Par: Add-onBirdie: Add-onEagle: Add-on

Branded merchandise & instant-win rewards

R45,000

Branded golf balls, tees and caddie towels for instant wins on correct calls.

Par: Add-onBirdie: Add-onEagle: Add-on

07 · Build your package

Configure the right fit

Pick a tier, add features and extra days, and see the indicative investment update live.

Additional live daysExtend the activation at the tier's live-period day rate.

08 · Footprint & technical approach

Built for the terminal floor

We adapt a proven real-time golf framework and a licensed swing-animation library rather than building from zero, and build on RGB's existing activation toolkit for registration, leaderboards and AI photo capture. The game runs locally on the station PC, so the experience never depends on the airport network.

LED wallCaddie stationRegistrationConversation cornerService zone

Birdie layout, indicative. Final layout follows the ACSA site survey.

Specification	Par	Birdie	Eagle
Screen	P2.6 LED, 6 m²	P2.6 LED, 11.25 m²	P2.6 LED, 18 m² + 2 portrait displays
Game	Real-time engine on a local game PC with hot standby; kiosk lock-down, auto-reset and offline-first operation
Controls	Touch display + buttons	Dial, joystick, lever, button	Two full stations
Registration	QR on phone in the queue, host tablet fallback; POPIA consent, T&Cs, draw entry
Results	Scorecard link	Scorecard + replay clip	Scorecard, replay clip, AI portrait
Power	3 × 16 A dedicated	4 × 16 A dedicated	32 A three-phase
Connectivity	RGB-supplied 5G primary with LTE failover; airport line used where available
Footprint	5 × 4 m	6 × 5 m	8 × 6 m
Data	Hosted in South Africa by Scadco; secure daily handover to Nedbank; deletion after the agreed retention period

09 · Operations

Trading every day, never dark

Operating hours

Par trades 8 hours a day, Birdie 12 and Eagle 14, scheduled around the site's morning and evening passenger peaks. Hours are confirmed once ACSA shares site traffic data.

Staffing

Hosts run the queue, registration and play; a technician-operator runs the system on every shift; the activation manager owns airport and client liaison. The roster includes a relief pool for rest days.

Daily routine

System health check 45 minutes before opening, mid-day clean and calibration, data sync at close, and a daily performance report to Nedbank by 09:00.

Backup and contingency for continuous operation

Hot-standby game PC with switchover in under five minutes
Offline-first game and registration; results queue and send when the link returns
5G primary connection with automatic LTE failover
UPS on all compute and control hardware
Spare control module, touch display and tablets on site
Remote monitoring with an on-call engineer during trading hours
Attract-mode loop on the LED if the game is paused, so the site never looks dark
Mid-campaign review on 26 November to tune scenarios, hours and prizes

10 · Timeline

Three weeks to first tee

Mon 2 NovGo-ahead

Go-ahead, deposit and kick-offLED booked, site survey requested, permit applications lodged, fabrication drawings started.

Thu 5 NovGate 1

Design sign-offGame design, art direction, station design and profile names approved by Nedbank.

Wed 11 NovGate 2

Playable alpha and legal sign-offAlpha review; competition T&Cs and POPIA consent wording approved; lead handover format agreed.

Fri 13 NovGate 3

Full rehearsal and client UATComplete system rehearsal at the RGB workshop; fabrication and content locked.

Tue 17 NovOvernight

Load-in and buildPlatform, set, power and LED rigging in the overnight window.

Wed 18 NovInstall & test

Stations, testing and staff rehearsalStation and game install, end-to-end testing behind screening, staff induction and a Nedbank walk-through.

Thu 19 NovLive

Doors openDaily reporting starts. Mid-campaign review on Thu 26 Nov.

Thu 3 DecFinal day

Last trading day and overnight strikeSite cleared and handed back by early morning on Fri 4 Dec.

Fri 11 DecClose-out

Campaign report and data handoverParticipation, profiles, opt-ins and conversation requests, with recommendations.

11 · Airport approvals & dependencies

What we need, and when

Item	Owner	Needed by
Site allocation and space booking at OR Tambo (ACSA or Nedbank's airport media arrangement)	Nedbank / agency, RGB supports	Week of 2 Nov
Airport access permits and inductions for crew and staff	RGB	Lodged 2 Nov
Method statement, risk assessment, H&S file and fire-rating certificates for materials	RGB	6 Nov
Public liability insurance certificate	RGB	6 Nov
Installation windows, loading access and escorts	ACSA with RGB	Site survey
Power allocation and electrical certificate of compliance	RGB with ACSA facilities	Install night
Nedbank and NGC brand approvals	Nedbank	5 Nov and 11 Nov
Competition T&Cs and POPIA consent wording	Nedbank legal, RGB drafts	11 Nov
NGC ticket allocation, rewards and lead handover format	Nedbank	11 Nov

Long lead

Airport permits and site allocation.

Long lead

LED stock during the festive event peak.

Long lead

Custom station fabrication, about seven working days.

Long lead

Legal sign-off on T&Cs and consent.

12 · Recommended amendments

Small changes, better results

Register while queuing

QR sign-up on the traveller's phone cuts station time to about two minutes and lifts throughput.

One decisive shot

Three choices on a single shot keeps every play short, fair and easy to understand at a glance.

CG over filmed outcomes

More scenarios, faster changes and no shoot day, with no talent or image rights to clear.

Physical caddie controls

A dial, joystick and lever feel premium and theatrical, and wear better than touch alone in high traffic.

Booked callbacks

Every Next Play opt-in becomes a booked Nedbank Private callback, with bankers on site at scheduled peaks rather than all day.

Airside if available

Departures airside offers longer dwell and a premium business audience; landside is the simpler fallback.

Digital scorecards

No printers, paper or jams. The result lives on the traveller's phone and is easy to share.

Caddie of the Day

A daily leaderboard prize gives frequent flyers a reason to return and play again.

Directional audio

Focused sound at the station keeps the experience immersive and airport-friendly.

13 · Assumptions & terms

The fine print

Assumptions

One site at OR Tambo International allocated by ACSA
Go-ahead by 2 Nov (Par by 6 Nov)
Two-working-day approval turnarounds
CG golfer on an NGC-inspired course; no real golfer likeness
Power provided to the site as per tier specification

Not included

Airport site and promotional space rental, billed at cost
NGC tickets and reward fulfilment (Nedbank)
Nedbank Private banker time
Direct CRM integration beyond the secure daily export

Commercial terms

ZAR, indicative, excl. VAT unless stated
Valid for 14 days, subject to site survey
60% on acceptance, 30% on go-live, 10% on strike and final report
Participant data owned by Nedbank

Next steps

Let's make the call

Confirm the tier and any special features.
Confirm the site and booking route with ACSA this week.
Go-ahead and deposit by Monday 2 November 2026.

Mitchell Struwig
Director · RGB Gaming

mitchell@scadco.co.za

Confirm a tier